Over the past two months I reviewed hundreds of major newspaper websites to see how they handle e-mail subscriptions. Amazingly, I found over 70% of those sites hid their email sign-up box and 20% of sites had no email sign-up at all. The 10% were proudly asking people to subscribe directly on the...

Learn more about how you will find a much higher response rate and a much lower complaint rate with a confirmed opt-in list....